Pricing your home accurately is one of the biggest factors in achieving a fast, profitable sale. Set the price too high and buyers lose interest. Set it too low and you risk leaving money behind. Here’s how to get it right in any market.
1. Know Your Market
Identify whether it’s a buyer’s, seller’s, or balanced market. Market conditions influence how aggressively—or conservatively—you should price.
2. Study Comparable Sales
Look at recent sales of similar homes in your neighborhood. Comps give the most reliable picture of what buyers are willing to pay.
3. Be Realistic About Condition
Upgrades add value, while outdated features or needed repairs lower it. Compare your home honestly to others on the market.
4. Keep Emotions Out of It
Memories don’t add monetary value. Buyers focus on features, condition, and price—not sentimental connections.
5. Evaluate Current Competition
See how your home stacks up against active listings. Your price should be competitive with similar homes buyers will view.
6. Use Smart Pricing Strategies
Price within common online search ranges and consider competitive pricing to attract more interest and showings.
7. Don’t Overprice to “Test the Market”
Overpriced homes sit longer and usually sell for less. The first few weeks are your prime window—make sure your price is spot-on.